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THANKSGIVING DAY PARADE
For over 80 years, Macy's Thanksgiving Day Parade® has continued to be the official kick-off of the holiday
season. Every year "the longest show on Broadway" is seen by more than 3 million people who line the streets of
New York and another 50 million people who tune into NBC and Telemundo to watch the giant balloons, one-of-a-kind
floats, the nation's best marching bands, hundreds of cheering clowns and a host of celebrities!
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PASSPORT
Over twenty-five years. Over twenty-five million dollars. Five nights of fashion and compassion. Join Macy's in the
fight against HIV/AIDS with Passport XXV, an event showcasing the best of fall fashion. Macy's Passport Silver
Anniversary commemorates an iconic quarter-century of unparalleled fashion, state-of-the-art theatrics and unwavering
dedication to a formidable cause.
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FLOWER SHOW®
Produced annually at Macy's Herald Square in New York and Macy's Union Square in San Francisco, Macy's on State Street
in Chicago and Macy's in downtown Minneapolis, over two million flowers and exotic topiaries from all over the world
are arranged by renowned horticulturalists to create urban sanctuaries for flowers and visitors alike. Over 500,000
people attend each year! Events for the entire family are scheduled throughout the show.
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4TH OF JULY FIREWORKS
The nation's largest and most incredible birthday bash lights up the night sky with over 120,000 bursts of color,
light and breathtaking pyrotechnics from around the world! 12 million television viewers and 2 million live
spectators watch in amazement as our stirring fireworks burst 1,000 feet in the air to the riveting soundtrack!
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PUPPET THEATRE
On the 9th floor of Macy's Herald Square, Macy's Puppet Theatre has grown into a beloved holiday tradition for over
30 years. In honor of its 30th year, Macy's Puppet Theatre proudly presents Moose Crossing, a trio of song-filled
tales set in the Deep Woods community of Moose Crossing, U.S.A. (Population 25). The 22-minute show, written by
Macy's Creative Director William Schermerhorn with music by Mary Ehlinger, will feature an all-star cast from the
worlds of Broadway and television including the narrator Walter Cronkite.
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SANTALAND
Located on the 8th floor of Macy's Herald Square, Macy's Santaland® is a magical holiday wonderland designed
to delight children of all ages. Every year Santa is in residence to hear the holiday wishes of children from all
over the world. Over 300,000 people visit Santaland® each year. Admission is free.
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ANNUAL TREE LIGHTING
Macy's gift to the city of San Francisco for 17 years: the Tree Lighting ceremony and events in Union Square, benefiting
UCSF Children's Hospital. For the fourth year, members of the community may sponsor a light on the tree for $10 each.
All proceeds go to the UCSF Children's Hospital for children with life-threatening illnesses and their families. The
mayor of San Francisco, other dignitaries and celebrities plus our chairman Robert Mettler appear and light the tree.
Featuring entertainment and Santa!
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 | For marketing and sponsorship opportunities for Macy's Thanksgiving Day Parade, Macy's Santaland® and Puppet Theatre, Macy's 4th of July Fireworks and Macy's Flower Show in New York City, contact:
Amy Kule
Group Vice President, National Events & Partnership Marketing
Macy's Annual Events
212-494-5263
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 | For marketing and sponsorship opportunitites for Passport, Union Square Tree Lighting, Flower Show and other promotions in San Francisco and other western locations (including Hawaii) contact:
Anita Jaffe
Director of Event Development
Macy's West
415-393-3459
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