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THANKSGIVING DAY PARADE

THANKSGIVING DAY PARADE

For over 80 years, Macy's Thanksgiving Day Parade® has continued to be the official kick-off of the holiday season. Every year "the longest show on Broadway" is seen by more than 3 million people who line the streets of New York and another 50 million people who tune into NBC and Telemundo to watch the giant balloons, one-of-a-kind floats, the nation's best marching bands, hundreds of cheering clowns and a host of celebrities!
PASSPORT

PASSPORT

Over twenty-five years. Over twenty-five million dollars. Five nights of fashion and compassion. Join Macy's in the fight against HIV/AIDS with Passport XXV, an event showcasing the best of fall fashion. Macy's Passport Silver Anniversary commemorates an iconic quarter-century of unparalleled fashion, state-of-the-art theatrics and unwavering dedication to a formidable cause.
FLOWER SHOW

FLOWER SHOW®

Produced annually at Macy's Herald Square in New York and Macy's Union Square in San Francisco, Macy's on State Street in Chicago and Macy's in downtown Minneapolis, over two million flowers and exotic topiaries from all over the world are arranged by renowned horticulturalists to create urban sanctuaries for flowers and visitors alike. Over 500,000 people attend each year! Events for the entire family are scheduled throughout the show.
4TH OF JULY FIREWORKS

4TH OF JULY FIREWORKS

The nation's largest and most incredible birthday bash lights up the night sky with over 120,000 bursts of color, light and breathtaking pyrotechnics from around the world! 12 million television viewers and 2 million live spectators watch in amazement as our stirring fireworks burst 1,000 feet in the air to the riveting soundtrack!
PUPPET THEATRE

PUPPET THEATRE

On the 9th floor of Macy's Herald Square, Macy's Puppet Theatre has grown into a beloved holiday tradition for over 30 years. In honor of its 30th year, Macy's Puppet Theatre proudly presents Moose Crossing, a trio of song-filled tales set in the Deep Woods community of Moose Crossing, U.S.A. (Population 25). The 22-minute show, written by Macy's Creative Director William Schermerhorn with music by Mary Ehlinger, will feature an all-star cast from the worlds of Broadway and television including the narrator Walter Cronkite.
SANTALAND

SANTALAND

Located on the 8th floor of Macy's Herald Square, Macy's Santaland® is a magical holiday wonderland designed to delight children of all ages. Every year Santa is in residence to hear the holiday wishes of children from all over the world. Over 300,000 people visit Santaland® each year. Admission is free.
SANTALAND

ANNUAL TREE LIGHTING

Macy's gift to the city of San Francisco for 17 years: the Tree Lighting ceremony and events in Union Square, benefiting UCSF Children's Hospital. For the fourth year, members of the community may sponsor a light on the tree for $10 each. All proceeds go to the UCSF Children's Hospital for children with life-threatening illnesses and their families. The mayor of San Francisco, other dignitaries and celebrities plus our chairman Robert Mettler appear and light the tree. Featuring entertainment and Santa!
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For marketing and sponsorship opportunities for Macy's Thanksgiving Day Parade, Macy's Santaland® and Puppet Theatre, Macy's 4th of July Fireworks and Macy's Flower Show in New York City, contact:
Amy Kule
Group Vice President, National Events & Partnership Marketing
Macy's Annual Events
212-494-5263
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For marketing and sponsorship opportunitites for Passport, Union Square Tree Lighting, Flower Show and other promotions in San Francisco and other western locations (including Hawaii) contact:
Anita Jaffe
Director of Event Development
Macy's West
415-393-3459



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