Youth is in your genes. Reactivate it.(1) Discover the skin you were born to have. Lancome invents the first skin care that boosts the activity of genes.(2) 10 Years of Research – 7 International Patents. At the very origin of your skin’s youth: your genes. Genes produce specific proteins, that can be found on the skin’s surface. These proteins are the skin’s signature of youth. With age, their presence diminishes. Introducing Genifique. Now, boost genes’ activity and stimulate the production of youth proteins.(3) Drop by drop, skin is infused with life. Vibrant with youth, skin looks as if lit from within – breathtakingly radiant. Its youthful quality returns: cushiony soft and velvety to the touch. See visibly younger skin in just 7 days.